The evolutionary process
Broker websites are becoming less like online brochures, writes Katherine Blackler.
As recently as a year ago, the majority of broker websites read like online brochures. Static images, plain text and few interactive or engaging tools were commonplace, all of which discourage visitors from returning. However, as more businesses and individuals search for insurance online, many brokers are investing time and money into carefully constructed websites with the aim of developing online communities around their sites.
When Mike Joseph established Right Choice Insurance Brokers in
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
Howden grows presence in Wales with Cardiff office
Howden has opened an office in Cardiff as it seeks to be a prominent force in the commercial broking sector in South and West Wales.
Market Movement Index: should I stay or should I go?
New research from analyst Broker Insights shows there is plenty of commercial policy movement – particularly in lower premium classes – which indicates strong competition and adequate capacity. But do brokers agree? Rachel Gordon reports.
Biba Conference 2024 countdown: SSP Broker’s Martyn Matthews
With the Biba Conference just weeks away, Martyn Mathews, managing director of SSP Broker, quotes psychologist Carl Jung and recollects getting his kids foam swords and shields.
Bartlett grows turnover in 2023 as profits remain stable
Bartlett Group increased annual turnover in 2023 to £17.87m from £16.08m amid stable profits of £1.79m, according to its latest Companies House filing.
Gallagher maintains organic growth in Q1
Gallagher has posted 6% organic growth in its UK and Ireland retail division for the first quarter of 2024.
Aon completes NFP deal
Aon has completed the $13bn (£10.4bn) acquisition of NFP.
The growing role for brokers in fighting insurance fraud
With reports of fraud escalating in terms of value or number, the role of brokers in combatting these crimes should not be underestimated. Edward Murray looks at the controls, validation tools and processes being implemented to support both detection and prevention.
Dual to open two UK offices as McGinn’s regional push gathers pace
Howden-owned managing general agent Dual will be opening two offices in the UK within a year, aiming for 12 to 15 staff in each to build its regional broker business, Insurance Age can reveal.
Most read
- Zurich strikes five-year capacity deal with MGA Freedom Services
- Aviva to open branches in Chelmsford and Southampton
- Dual to open two UK offices as McGinn’s regional push gathers pace