CSR - Doing the right thing

Being more focused on corporate social responsibility could save you money and keep staff morale high, argues Katherine Brandon

For the past few years, corporate social responsibility has been a popular topic with insurers and brokers that have been keen to shout their environmental and charitable credentials from the rooftops. Yet, as the recession bites, CSR is no longer at the top of many corporate agendas. However, there is still the opportunity to reap benefits at a relatively low cost to brokers that implement well-considered campaigns.

The World Business Council for Sustainable Development estimates that good