All the small things
Insurers and brokers have recognised the opportunities inherent in the small to medium-sized enterprise sector. Kate Penrose reports on the increasing competition
There is a continuing fight for market share as insurers and brokers recognise opportunities in the profitable small to medium-sized enterprise insurance sector. A market that is worth somewhere between £5.5bn and £10bn, according to analysis from Datamonitor. Tougher competition is one of the major factors that has led to one of the softest markets ever seen, with a continuing downshift in prices and an increasingly commoditised trading environment.
In a bid to secure a greater share of this SME
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