Evolving opinion
Richard Adams meets Chris Dobson, distribution manager for Fortis, to talk about how the firm has worked to reinvent itself
For the past four years, Fortis has been engaged in a process of gradually reinventing itself. The desire to broaden its appeal from a well-regarded motor insurer has seen Fortis pull off some big corporate affinity deals, such as the £90m Age Concern schemes book, Holiday Extras travel business, and other sizeable wins with building societies in that time.
Its efforts to scale its relatively stable agency base, by increasing its personal and commercial product offerings, have been less headline
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