How to make friends and influence people
With reputation now a key influence in consumer choice, Natalie Horn explains how to build up the trust a customer has in your brand
An organisation's reputation is now seen as much as a key influencer in consumer choice as product pricing. Increasingly, consumer choices are being driven by perceived brand reputation. The driver here is trust - the extent to which consumers trust your company, and the industry in which you operate. As a result we are now seeing more businesses putting public relations professionals in their boardrooms.
The issue of trust has implications for the whole insurance sector. The UK financial
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