Marching in time
Communications experts Jonathan Harradine and Alex Wise explain why brokers should be thinking seriously about a strategic and coordinated approach to marketing and PR
The broking sector will continue to face numerous financial challenges this year. The softening market means reduced revenue, particularly for those whose business models retain a significant commission component. And many other things will have an impact: competition from direct insurers and affinity groups; distributors from other sectors leveraging stronger brands; regulatory and compliance costs; increasingly demanding and savvy clients; corporate regulation; and, for consolidators, the
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