Making the connection
Value is going to be at the heart of everything that brokers do in 2009, so Edward Murray reviews the perks and pitfalls to consider when joining a network
From information technology and agency agreements to office costs and marketing budgets, company directors will be doing all that they can to stretch their pennies.
This year, perhaps more than any other in recent times, reaffirming the status and market positioning of a brokerage will be essential to success. Questions abound, such as whether or not businesses can remain independent, what is on offer for those wanting support and, vitally, whether firms should sell out, join an alliance or sign
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