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Insurance Cares: How to embed a caring culture into a workforce

A magnifying glass finding a person among many

Stephanie Smith of Allianz addresses how the workforce can be helped to understand the needs of vulnerable customers.

We’re all customers. We all consume products and services and have expectations of how easy and how much support a business should provide us. As an industry we talk about customer centricity but how do we actually take steps to move it from a few buzz words to an engrained way of working?

As the #InsCares articles have so far highlighted, customer vulnerability takes shape in many different forms. Vulnerability can be momentary or life long, it could be a disability, health issue or life event

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