Why insurance brokers need to wake up to digital innovation

digital-marketing2

Digital innovator and Worry+Peace founder James York explains why he's a partner in the FinTech Futures campaign.

If we were to do a SWOT (strengths, weaknesses, opportunities and threat) analysis for the insurance broking and entire industry, I'd likely expect matching columns for both opportunities and threats.

And that's what makes digital so important.

All across the insurance sector we need to embrace digitally enabled innovation and decide if we're going to be proactive or reactive.

Innovation
I recently spoke to a broker to explore helping - for free on this occasion by the way - their business use

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Brokers upbeat on 2024 growth – Aviva

Brokers are more optimistic about growth in the coming year than they have been since before 2020, according to Aviva, with 83% expecting their business to grow compared to 76% last year.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: