Experts question value of FCA’s social media consultation

social-networks-speech-bubbles-ad-fca-campaign-1

Regulator’s proposed #ad Twitter hashtag rule panned by the industry

Brokers have branded proposed social media regulations from the Financial Conduct Authority (FCA) "over the top" and warned they would need to be amended to be truly appropriate.

One of the watchdog's key suggestions in the consultation, which launched last month, is including the hashtag #ad on Twitter postings to make clear that they are promotional. It was one of a range of recommendations to ensure that all social media communication is "fair, clear and not misleading". But is this

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Market Movement Index: should I stay or should I go?

New research from analyst Broker Insights shows there is plenty of commercial policy movement – particularly in lower premium classes – which indicates strong competition and adequate capacity. But do brokers agree? Rachel Gordon reports.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: