Digital part one: Getting prime location in the global village
Industry professionalism comes in many forms: endeavouring to give customers the best possible advice, continually looking to enhance sector knowledge and helping staff members develop their own broking careers, to name just a few elements.
Yet there remains one avenue which brokers are yet to harness entirely to their benefit - the internet.
For a recent white paper written by Ignition - an Axa-owned marketing development firm - found that 25% of brokers' websites failed to offer a single method of contact.
In essence, one in four brokers do not provide the most basic information online. Even if prospective customers click on to their website, they would struggle to follow through with their interest.
The paper argued that brokers
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