YouGov report reveals 73% of policy holders shop around for insurance

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A recent YouGov report Better Safe than Sorry has revealed that 73% of insurance policyholders would class themselves as active in regards to shopping around for insurance.

Within this number 39% considered themselves to always be shopping around (very active) while 34% try to shop around (fairly active). 

Within the 39% of very active consumers only 14% use word of mouth when switching their insurance, while price comparison sites was listed as the most popular way to shop around among the 73

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