YouGov report reveals 73% of policy holders shop around for insurance
Report also found that only 14% of consumers use word of mouth when in the process of switching their insurance.
A recent YouGov report Better Safe than Sorry has revealed that 73% of insurance policyholders would class themselves as active in regards to shopping around for insurance.
Within this number 39% considered themselves to always be shopping around (very active) while 34% try to shop around (fairly active).
Within the 39% of very active consumers only 14% use word of mouth when switching their insurance, while price comparison sites was listed as the most popular way to shop around among the 73
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Aviva UK&I GI premiums up 27% up as commercial drops
Aviva Insurance’s UK and Ireland general insurance premiums have hit £8.5bn in the first nine months of 2026, up from £6.7bn over the same period last year.
People Moves: 9 – 13 November 2026
Stay in the loop with the latest insurance personnel moves.
Q&A: Martyn Holman, chair of Somerset Bridge
Martyn Holman tells Insurance Age about the evolution of Somerset Bridge under the ownership of Arch Re along with what is coming next. As the ex-Brightside CEO and Markerstudy leader winds down his career, he shares his biggest regret as well as his plans for a decade-long tour of farewell lunches.
Aviva promotes Owen to widened commercial MD role after Martin exit
Aviva has promoted Ann Owen to managing director of its UK Commercial & Aviva Private Clients (APC) arms with immediate effect.
Intact to merge its UK and EU specialty businesses
Intact is bringing together its UK and European specialty lines business through Intact Insurance (Europe), seeing new and renewal specialty lines being governed by a soon-to-be-rolled-out EU terms of business agreement.
HDI gets underwriting sign-off from Lloyd’s for new syndicate
HDI Global UK & Ireland has been given permission to underwrite from Lloyd’s for Syndicate 2029, meaning it can fire up activities ahead of business incepting on 1 January 2027.
Irwell opens London office as GWP tops £50m
Irwell Insurance has expanded its footprint adding a London office to complement its Manchester headquarters.
Samsung to complete Canopius buy
Samsung Fire & Marine Insurance has struck a deal to buy the remaining shares in Canopius, alongside funds managed by global investment firm KKR, and Korea Investment Corporation, completing a process that started in 2019.