End of Year Review 2025: Alps’ Michelle O’Reilly
Michelle O’Reilly, managing director at Alps, expresses disappointment that whilst some parts of the market have talked a good game on innovation and customer care, they have not followed through; and predicts 2026 could be the year the Financial Conduct Authority steps in with tougher measures on home insurance claim declinatures.
What has been your insurance/broking-related highlight of 2025?Seeing ESG initiatives truly take hold has been a highlight for me. This year, more insurers and brokers moved beyond slogans and into measurable action, reducing their carbon footprints, committing to credible net-zero pathways and integrating sustainability into underwriting strategy.
Alongside that, the speed of AI innovation has been remarkable. Watching key players implement AI in meaningful ways, not just for cost-saving, but
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