Blog: The key to rebuilding trust

Adrian Saunders

Ecclesiastical’s Adrian Saunders considers how the insurance industry can win back customer faith.

After two challenging years for the insurance sector which saw public trust in the industry fall, 2022 presents insurers and brokers with a clean slate to help restore the trust lost during the pandemic.

It’s fair to say that the dynamic between insurers and customers is one of the more challenging to manage and maintain. Insurance is often seen as a necessary evil in the eyes of the customer and taken out begrudgingly, immediately forcing the sector into working harder to demonstrate its value

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