Blog: How to grow a specialist customer base in four simple steps


Once you have a strong idea of what it is your customer base needs and ideally a product that supports those needs, the next step is to build your book of customers.

Customers want to be valued, and as a schemes broker you are more than likely looking at a large prospect pool of like-minded people with similar hobbies, interests or business characteristics. Business authenticity is crucial to achieving strong relationships with these customers, including having clear, genuine values and

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