The government is consulting on measures to tackle the loyalty penalty and combat dual pricing which could see companies fined by the Competition & Markets Authority (CMA) if they are found to be breaking the rules.
The proposals would enable the CMA to issue fines without going through the courts – something it is currently required to do.
In a letter to the CMA, Business Secretary Greg Clark reiterated that the loyalty penalty amounted to £4bn across five sectors each year.
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