Marshmallow toasts Marsh in dispute over name

marshmallows

The Intellectual Property Office (IPO) has ruled that Marshmallow, an InsurTech start-up, can continue using the name despite global broker Marsh attempting to stop it.

Insurance Age reported in January this year that Marsh was looking to block the new insurance provider from using the moniker which it argued could be confused with its own in what the start-up branded a David v Goliath battle.

The ruling stated that Marsh, which could be a surname or marshy area of land, was conceptually

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: