Covea unveils commercial strategy to rival "traditional" mid-market insurers

Simon Cooter

The insurer - which was formed in October 2012 after the merger of MMA and Provident - has earmarked appointing northern and southern regional heads to lead its newly-created 'super regions'.

Former QBE man Simon Cooter, who joined as commercial lines director in January, said: "I believe in regional autonomy, in empowering underwriters to make decisions and in making it easy for brokers to access decision makers at all levels.

"These two appointments are key to creating that autonomy and

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