Products roundup: Finding a niche and bucking the trend

There is an interesting irony in Groupama’s launch of its Exclusively product range. It was given this name, after much painstaking deliberation we are told, as each offering focuses specifically on a trade, thus creating bespoke coverage for it.

However the reasoning behind the launch is to expand distribution in niche areas which had previously often been catered for by one broker scheme.

Perhaps not so exclusive for the brokers involved then.

First to launch under the new brand, was Exclusively Recruitment, a product for brokers targeting recruitment and employment agencies in the UK.

Another insurer, Allianz, has announced that it is confident of cross-selling opportunities as it rolls out its professional indemnity (PI) offering to