What Google Compare's closure means for brokers


The closure of Google Compare brings to an end one of the longest 'will they, won't they' dramas of the whole insurance disruption debate. I for one was not surprised.

Given the way that Google runs its business, it was always something that was more interesting to the insurance world than Google. While the idea that Google was going to completely disrupt the market was slightly far-fetched though, the closure of this business unit and the context around is significant, especially for insurance

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: