What Google Compare's closure means for brokers


The closure of Google Compare brings to an end one of the longest 'will they, won't they' dramas of the whole insurance disruption debate. I for one was not surprised.

Given the way that Google runs its business, it was always something that was more interesting to the insurance world than Google. While the idea that Google was going to completely disrupt the market was slightly far-fetched though, the closure of this business unit and the context around is significant, especially for insurance

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