Let customers tell their stories

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Ralph Savage, director at RTS Media writes: “In the not so old days, local or regional marketing meant painstakingly listing services in the classifieds of a provincial paper and making sure the Yellow Pages was always up to date.

Things have changed since then, but the game remains the same – find your audience, target them with a message and follow it up.

The question is how do you work the available media channels to your advantage? On first glance the options seem somewhat bleak as media

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