Editor’s letter – July 2011

martin-friel-0710-editor-insurance-age

Insurance is one of the most high profile financial services on people’s TV screens, radios and newspapers. Ordinarily, that would be a point of pride, but for many general insurance brokers, it isn’t.

Thanks to these adverts, the average citizen associates insurance with cartoon characters and rock bottom prices. As a broker, it must be pretty galling to see a small desert rodent with a ridiculous accent or an irritating nodding dog representing an industry that is worth billions and is

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