Reportage - CPD requirements: Under development
No one seems to disagree with the principle of CPD, but why hasn't it proved effective so far in the broking profession? Liz McMahon reports.
Historically, continuing professional development (CPD) has been regarded with contempt by many brokers. The cynics have long argued they would rather be out selling to clients than taking part in roleplay on treating customers fairly.
The drive to promote professionalism in insurance has shaken things up and forced brokers to see CPD as more than just a hoop to jump through. There has been a realisation that investment needs to go beyond promoting sales if the industry is ever going to change
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