A laughing matter?
Providing peace of mind and protecting people when they are at their most vulnerable, insurance is nothing to be scoffed at. Ian Gosden asks if current advertising trends are making a mockery out of the industry
Humour can be a great way to make an important point but when it comes to insurance advertising, has it reached the stage that we are turning our own industry into a laughing stock?
Earlier this year, I caught an amusing promotional film for Red Nose Day featuring a number of fictional 'brand ambassadors' - Captain Birds Eye, the Honey Monster, the 'for mash get Smash' robot, and Bertie Bassett among them.
What amazed me was the very high representation from the insurance industry. Without
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