A laughing matter?

Ian Gosden managing director Higos Insurance

Humour can be a great way to make an important point but when it comes to insurance advertising, has it reached the stage that we are turning our own industry into a laughing stock?

Earlier this year, I caught an amusing promotional film for Red Nose Day featuring a number of fictional 'brand ambassadors' - Captain Birds Eye, the Honey Monster, the 'for mash get Smash' robot, and Bertie Bassett among them.

What amazed me was the very high representation from the insurance industry. Without

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