Direct marketing faces new scrutiny

Insurance Age staff
01 Mar 2005

Tweet
Facebook
LinkedIn
Save this article
Send to
Print this page

Direct marketing is a vital tool for many organisations, and if used correctly can instigate and maintain strong and profitable relationships between a company and its customers. Certainly, with £27bn of sales being generated by responses to direct marketing activity over the past 12 months (source: DMIS), it looks set to remain an important channel.

For the insurance sector, direct marketing is key in driving sales and generating custom, both from consumers and businesses. With so many

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to print this content. Please contact [email protected] to find out more.

You are currently unable to copy this content. Please contact [email protected] to find out more.

You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/

If you would like to purchase additional rights please email [email protected]

You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/

If you would like to purchase additional rights please email [email protected]

To continue reading...

Sign In

Access Insurance Age

You are currently on corporate access.