A fair comparison model is needed

Every day, brokers meet the challenge of keeping up to date with new products to advise their customers correctly and in the time they have available, while also maintaining profitability.

Competition for their advice has inevitably come from the internet with the growth of large online aggregators with equally large national media advertising budgets, and it is these aggregators that increasingly appear to have the financial ear and trust of UK consumers. However, is this trust well placed?

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