Impartial advice, or too much free press?

Earlier this week, I was paying my daily visit to the Insurance Age (IA) website, when I happened to notice on its home page - in the news section - an item that was headlined, 'New network guide published'.

As the business development director of a newish but, I hope, already reasonably prominent network, I was interested enough to click on the link. To my disappointment, I discovered that said 'guide' was sponsored by another network and would inevitably point - ever so discretely - to the

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