Time for brokers to make a stand

Brokers continue to face intense competition from direct writers and increasingly from high-street brands for private motor insurance but Chris Hill believes brokers have the weapons to fight back

There is no denying the fact that in recent years the market has seen significant changes as major non-insurance high-street brands have sought to use their size and brand awareness to sell personal lines insurance including motor. The logic of this move seems to be to use their 'brand muscle' to increase customer dependence on them by providing a range of both related and unrelated products and services.

I understand why some brokers think they cannot compete with these major brands in terms of