Google Compare to close down


Internet search provider Google is to close its Compare service from 23 March this year.

Google confirmed that ithad emailed its Compare partners to advise them of the service in the UK and the US would be winding down from 23 February.

Google Compare has been operational in the UK since 2012 and offered information on car insurance, mortgage rates, credit cards and travel insurance.

Google said that while searches on these queries remained high, the product didn't get the traction it hoped for

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: