Broking Break: Getting to grips with email marketing
Kate Mutter-Bowen at BriefYourMarket.com explains how data can be used to pull together effective email marketing campaigns.
Brokers have a lot of data at their fingertips and it can be used to produce targeted, effective email marketing campaigns.
Insurance marketing director at BriefYourMarket, Kate Mutter-Bowen, shares her top tips.
Give the people what they want - engage with themConsumers today are empowered. Information is abundantly, overwhelmingly available, and they are using that easy access to tune out unwanted marketing messages. Provide content that your customers want - not pushy sales messages. Take
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