esure banks on £1.2bn IPO

Esure founder and chairman Peter Wood

The price will allow the provider to access the FTSE 250, with esure Group chairman Peter Wood describing the value as a "ringing endorsement of esure's strengths". 

It is at the higher end of the range set by the insurer earlier this month, when it confirmed its indicative price range of 240p to 310p per share.

Unconditional dealings in the shares are expected to begin on 27 March.

Last month, esure announced its intention to float on the London Stock Exchange as the news came that it had

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