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Simply Business reveals rebrand

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Simply Business has rebranded in a bid to reflect the online broker's "continued confidence" in challenging the traditional insurance industry.

The company confirmed that the new-look brand "boldly announces" its positioning and confidence in the market place. 

In a statement Simply Business said: "The new brand reappraises the company's passion for innovating and modernising the outdated world of insurance."

Speaking about the new brand - which was developed internally - Simply Business CEO Jason Stockwood, explained: "The rebrand represents far more than the change in visual aesthetics - it boldly announces our clear positioning and

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