Digital part one: Getting prime location in the global village
Yet there remains one avenue which brokers are yet to harness entirely to their benefit - the internet.
For a recent white paper written by Ignition - an Axa-owned marketing development firm - found that 25% of brokers' websites failed to offer a single method of contact.
In essence, one in four brokers do not provide the most basic information online. Even if prospective customers click on to their website, they would struggle to follow through with their interest.
The paper argued that brokers
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact [email protected].
You are currently unable to print this content. Please contact [email protected] to find out more.
You are currently unable to copy this content. Please contact [email protected] to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
More on Broker
Videos/Podcasts
Insurance Covid-Cast: How has staff productivity been impacted by remote working?
For the 35th episode of Post and Insurance Age’s video series we gathered together a panel of senior insurance managers to discuss how productive staff have been since Covid-19 lockdown, and whether it has changed as restrictions have eased?
Subscribe to our daily newsletter for all the latest news
Most read
- Supreme Court rejects insurers' appeals in BI test case judgment
- Insurers urged to pay claims quickly following BI ruling
- Inflexion plans to build another "powerhouse" UK broker after Bollington sale
- A-Plan to absorb Howden’s UK retail business
- Allianz teams up with Davies for broker apprentice programme
- GB Underwriting joins Specialist Risk Group
- Vizion takes broking director from Gallagher