PMI market faces fight to keep customers amid spiralling costs
The private medical insurance (PMI) market has a fight on its hands to retain its customer base amid spiralling costs, delegates heard at the 2012 Association of Medical Insurance Intermediaries (AMII) conference.
Mark Noble, health and group risk director, Aviva Health, cited that the cost of PMI has rocketed by 40% over the past 10 years and voiced concerns for the future of the market.
Earlier this year the Office of Fair Trading referred the industry to the Competition Commission (CC) with growing consultant costs a particular cause of alarm.
And speaking at the conference, Mr Noble said: "We need to change our products use and move forward and complement the changes in the NHS.
"I do fear for the
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