Plum doubles sales with focus on non-standard risks

Caitlin Morrison
29 Feb 2012

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With total sales at a five-year high, demand for the underwriting agency’s products Flex and HomeWorks, has, according to the underwriter, trebled.

David Whitaker, managing director at Plum, said: “With mainstream insurers and the aggregators focusing on less complex ‘standard’ risks, and tightening their risk acceptance criteria and underwriting parameters, they are excluding an ever increasing number of homeowners.

“Our success is built on our ability to help brokers meet the needs of what is

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