RBSI rebrands as Direct Line

Direct Line

The move was detailed in documents filed at Companies House on 3 February 2012.

The development could be the first step towards a flotation rather than trade sale.

However both options remain available ahead of the 2013 deadline for a sale imposed by the European Union after the government bailout of RBS during the credit crunch crisis.

The company is the owner of brands including Direct Line, Privilege, Churchill and broker-only commercial business NIG.

Insurance Age understands that there will

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