What’s the Big Idea?
In May this year, Insurance Age teamed up with Axa Personal Lines to launch the Big Idea at Biba 2011. Broker entrants from across the UK submitted 100 words detailing what their Big Idea was and those that held the most promise have been asked to submit a more detailed proposal.
A shortlist of entrants has now been drawn up and the following brokers have been asked to flesh out their ideas and persuade the Dragons (see right) that they deserve a chance to pitch in person on 17 October. We have given an idea of the shortlisted entries below, but in order to satisfy the Dragons that there is merit in the idea, the brokers will now have to provide that crucial detail that the idea is workable in practice.
Mike Keating, one of the Dragons, said: “I was delighted to see so
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