Former chief returns with new aggregator model

Debra Williams
Debra Williams

Ms Williams revealed that the aggregator, which has still to be named, was prepared to match and beat its peers in advertising spend and would bring something new to the market.

In an exclusive interview with Insurance Age, Ms Williams said: “There will be considerable investment in marketing – other aggregators spend around £30m per annum and our investment will be north of that.

“We are currently recruiting a team which will eventually number between 40 and 50 individuals and we have hired

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: