Former Confused.com chief returns with new aggregator model

Martin Friel
02 Aug 2011

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Ms Williams revealed that the aggregator, which has still to be named, was prepared to match and beat its peers in advertising spend and would bring something new to the market.

In an exclusive interview with Insurance Age, Ms Williams said: “There will be considerable investment in marketing – other aggregators spend around £30m per annum and our investment will be north of that.

“We are currently recruiting a team which will eventually number between 40 and 50 individuals and we have hired

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