E-broking 2011: Delegates say e-trading to increase over next 12 months
When asked to vote on how regularly they traded with insurers online, 71% of the audience said they did so daily with a further 18% doing so at least weekly.
Turning to social media, 62% said they believed the level of impact of social media on their business would be either quite or very significant. Only 2% stated social media would have a very insignificant impact on their insurance broking business.
A total of 84% also said they thought e-trading would lead to greater levels of efficiency.
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