Plum attributes growth to broker demand for non-standard cover

A budding plant growing in a pavement crack

The company outlined aggressive growth plans a year ago and has now predicted at least the same level of sales growth in the coming 12 months.

Although it declined to publish its profits, Plum said its results reflected strong broker demand for the non-standard solutions which address the lack of available options in the market due to a diminishing appetite by mainstream insurers for risks that do not fit standard client profile.

After a strong performance from its household insurance product

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