
Insurance Age blog: Can brokers save the industry's cred?

However you attempt to jazz insurance up with Meerkats, opera singers, craggy rockers and aging comedians, it ain't ever going to be sexy. Annoying adverts may get in your head depositing the brand there and you can argue that all publicity is good publicity but froth-filled adverts do nothing to boost the credibility of the profession.
So many industry bods whinge that people don't value insurance. The sad truth is that many don't trust insurers, seeing them as little more than a bunch of
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact [email protected].
You are currently unable to print this content. Please contact [email protected] to find out more.
You are currently unable to copy this content. Please contact [email protected] to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
More on Broker
Most read
- Aviva enters exclusive discussions to buy Azur’s HNW operation
- RSA re-jigs leadership team to bring customer operations and claims together
- Blog: Nine ways to reduce risk in tech firm contracts
- Michael Gove slams "neither fair nor decent" high premiums for leaseholders
- 2022 Empower Ethnic Minority Executives list names insurance stars
- Zurich to sell Russian business to local team and exit market
- FCA speeds up permission removal process