Anti-social networking brokers to miss out if UK follows US trends
Brokers that refuse to embrace social media may miss out on significant business opportunities, according to new consumer research.
A study by Chadwick Martin Bailey (CMB) and iModerate Research Technologies has found that 79% of Twitter and 60% of Facebook users were more likely to recommend brands that they 'followed' on the sites. In addition, 67% of Twitter users and 51% of Facebook users said they were more likely to buy from companies that they followed.
Although the survey was carried out in the US, Brant Cruz, vice president of CMB, said he would expect to see similar findings in the UK soon.
According to recent
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