Sterling launches new product following broker consultation

David Sweeney Sterling

Sterling Insurance has announced the launch of its new Executive Business product.

The insurer said that the offering was created following extensive market research and consultation with Sterling’s broker partners over the last 12 months.

The policy includes features such as crisis containment, covering the cost of professional PR expertise to mitigate reputational damage, and 'lotto win' indemnity cover which will pay out for recruitment and training costs should a number of employees resign as a result of a substantial lottery win.

Sterling said that this is on top of a

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