New technology sets the stage for buying revolution
New technology that allows customers to buy insurance products by touching posters with their mobile...
New technology that allows customers to buy insurance products by touching posters with their mobile phones has been launched by a marketing technology company.
Glue4 is currently piloting its full service with insurers and brokers to enable them to use 'near field communication' (NFC) smart posters to advertise, and eventually sell, their products.
The service, called Glue4Touch, will include a range of advertising media tagged with an NFC chip. The chip will pass information to viewers on demand
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