Groupama rolls out PR workshops

Groupama Insurances has created a series of PR and marketing workshops that will be made available to selected brokers in 2007.

A series of workshops have already been run for the benefit of brokers from Groupama Healthcare, after brokers highlighted a need for such a service.

Cathie Bruce, distribution and customer service director at Groupama, said: "Sometimes brokers think that PR is not something they know very much about. They worry that they will be misquoted by journalists or the fact