Aviva lunches ad campaign
Aviva has launched a new ad campaign to communicate that the UK's largest insurance company, Norwich...
Aviva has launched a new ad campaign to communicate that the UK's largest insurance company, Norwich Union, will change its name to Aviva. The high-profile campaign across national broadcast, print, outdoor and online media will run for six months. The company already trades as Aviva in more than 20 markets across Europe, North America and Asia Pacific and the change of name in the UK will mark the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Avantia adds Accredited alongside Axa in new dual-capacity structure for Homeprotect
Managing general agent Avantia Group has added Accredited Insurance (UK) as a new co-insurer alongside Axa creating a panel for specialist home insurance business Homeprotect.
Coalition ups UK cyber limits to £20m
Specialist insurer Coalition is now offering up to £20m in cyber limits to large businesses in the UK following its expanded relationship with Allianz Commercial.
Podcast: Reid and Clegg present Double Indemnity – episode 14, John O’Roarke and Phil Bunker
Former LV and Churchill managers John O’Roarke and Phil Bunker join Stuart Reid and Toby Clegg for the latest episode of the Double Indemnity podcast series.
Aviva launches redesigned Aviva Premier in expanding mid-market push
Aviva is ending the £250m turnover and £250,000 premium limits for UK firms in its regional offices as it targets more growth with brokers in larger mid-market business, Insurance Age can reveal.
Tokio Marine HCC buys fleet specialist MGA Direct Commercial
Tokio Marine HCC International has struck a deal to buy Chelmsford-based motor managing general agent Direct Commercial Limited, entering a new sector.
People Moves: 24 – 28 August 2026
Follow the latest personnel moves in insurance.
Peach and owner grow in 2025
Peach, which offers underwriting capacity to brokers, schemes and managing general agents for business insurance cover, grew in 2025 as profits at parent NPA Insurance also rose, maintaining the trends of the year before.
Ageas UK GWP jumps as Esure deal flows in
Ageas has posted a 72% hike in gross written premiums in the UK to €1.42bn (£1.21bn) for the first half of the year as the takeovers of Esure and Saga’s underwriter Acromas Insurance Company continued to kick in.