Aviva lunches ad campaign

Aviva has launched a new ad campaign to communicate that the UK's largest insurance company, Norwich Union, will change its name to Aviva. The high-profile campaign across national broadcast, print, outdoor and online media will run for six months. The company already trades as Aviva in more than 20 markets across Europe, North America and Asia Pacific and the change of name in the UK will mark the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June

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