Skip to main content

Pet peeves

Despite being a nation of animal lovers, most Britons have no understanding of what their pets could end up costing them in terms of veterinary bills or liability damages. As 80% of domestic animals are uninsured, the market for pet insurance would seem to have huge potential for growth - but it's not as easy as it might seem, says Matt Warner

The British are famous for loving their animals; we can't to seem to get enough of our furry friends. Currently there are 7m dogs providing companionship across the country, while British laps are warmed by 8m cats. Almost 50% of UK households have a pet, with cats and dogs still being the most favoured - although the UK also boasts 1.8m domestic rabbits.

Owners will meet almost any expense to protect their pets' wellbeing.

"People in animal-loving Britain would sell their grannies to pay for an

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

End of Year Review 2025: Axa Retail’s Matt Field

Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.

End of Year Review 2025: Bspoke’s Craig Morgan

Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: