Standard Life 'Switchkit' targets PMI floaters

Medical insurer Standard Life Healthcare is looking to expand its business in the private medical insurance (PMI) sector through its brokers - in a move which it believes will revolutionise the market.

The insurer has mailed a 'Switchkit' - designed to make it easier for competitors' PMI policyholders to switch to its own PMI policies - to around 5,000 brokers. Using the tool, customers wishing to change their PMI insurer can be transferred to a Standard Life policy without needing new underw