Venture Preference mulls entry into Lloyd's in bid for profit boost

Venture Preference (VP), Axa's broker subsidiary, has revealed plans to enter the London Market and broke its own Lloyd's business.

Stuart Reid, joint chief executive at VP, said: "As a company, we already have a wide range of business and a great amount of premium that goes through Lloyd's. We put a great deal of business through Lloyd's brokers, but are keen to create our own vehicle and broke our own Lloyd's business in order to enhance our return."

VP confirmed it would consider acquiring a

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