Barclays plans to shake up general insurance industry

Barclays said it plans to shake up the general insurance industry by competing head to head with direct providers, supermarkets and other banks to offer market leading prices on home, motor and travel insurance polices which could save customers on average £200 a year.

Barclays stated that unlike some insurance providers, it would provide both competitively priced products and comprehensive cover. The bank wants to significantly increase its market share in general insurance, an integral part

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